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What does musical image advertising mean?

Nowadays you have to make a lot of effort to find the right tone and the right arguments with the multitude of brands and product variety, 
to sell successfully.

 

We'll get to that later. 

 

Before that, however, I would like to introduce myself to you with a few pieces of information.

I, Stefan Csákány - alias - Mister Lounge" have been working as a musician, composer and arranger for over 40 years, among others for the band "Münchener Freiheit", Cindy (Cindy und Bert), Frank Diez (Peter Maffay). Over 450 film compositions eg Pokémon, Sailormoon, numerous advertising jingles are on my way. Since 1987 I have developed my career as a film sound engineer in companies such as: Bavaria Filmsynchron, ProfiMAZ and a few others. There I acquired in-depth knowledge of how to deal with the media in connection with marketing and product advertising.

Mister Lounge, formerly Doctor Lounge, has evolved over time from a television format of a musical community in the cities of Europe as a live presentation with impromptu gatherings of active local musicians,
developed into a new concept of image advertising.
Wow, the jump there sounds big, but it's logical and easy to understand.

What do we advertise? It is not least emotions that inspire us for something.
Isn't it a large dose of agreement, quality of life and self-identification that can ultimately tip the scales in whether or not you buy something.

So my concept is also a long-term identification with a brand.

Mister Lounge transports a pleasant atmosphere through the aura of audiovisual experiences

Relaxation. This creates trust, and trust has a positive influence on the decision to make a purchase.
avant-garde. Lightness in connection with an orderly, aesthetic attitude to life. Mister Lounge combines just that; musically and in terms of content, produced in aesthetically artistically staged videos, in connection with your brand. Thus your company gets a new dimension of value with your product.

This is the essence of the new Mister Lounge concept.

The days of targeted product advertising are numbered. In order to generate growing sales, the advertising industry has made itself ever less attractive.
The spots are increasingly aggressive, far-fetched and often rather counterproductive with a lack of wit and imagination.

Targeted image advertising with pleasant, honest feelings and aesthetics connects people and is a thousand times more effective than any form of conventional product advertising.

This is Mister Lounge.

Invest in the honesty of emotions.